VeriLuv
Where Health Meets Heart
Overview
The dating app aims to address the increasing risk of STD transmission among users by promoting safer connections by matching users based on their sexual health status.
MVP & Prototype
Customers’ Challenge
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Customers are worrying about the potential health risks (particularly the risk of the STD transmissions) associated with meeting new people, especially in intimate settings.
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Many individuals find it hard to bring up the topic of sexual health in new relationships, fearing judgment or rejection.
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Customers find it challenging to locate suitable matches who share their health risk concerns.
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Customers are apprehensive about sharing their health status on online platforms due to the increasing incidents of data breaches.
Problem and Solution
Problem Statement
HMW ensure users can trust each other’s sex health information for safer dating experiences?
Solution
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Streamlined STD (sexually transmitted disease) testing and verification.
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Create an environment that normalizes health discussions.
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Find suitable matches which align with users' health concerns.
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Adopt robust data encryption and privacy policies.
Customer Segmentation
People who prioritize sex health and safety in dating and seek safe dating environments when using dating apps.
Customer Persona & Customer Journey
Prioritisation Matrix
User Stories and Acceptance Criteria
User Story 1
As a user, I want to be able to see verified sex health statuses so I can make informed choices about my dating life.
Acceptance Criteria:
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The app must have a feature where users can upload health verification documents.
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Health statuses should be displayed only after verification by the app’s system.
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There must be a clear and privacy-compliant way to show health status on a user’s profile.
User Story 2
As a user, I want to ensure my personal health data is kept secure and private.
Acceptance Criteria:
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The app must use end-to-end encryption for all personal health data.
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Users should have control over who can see their health information.
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The app must be compliant with all relevant data protection regulations
User Story 3
As a user, I want to easily discuss health matters to ensure transparency and safety in my potential relationships.
Acceptance Criteria:
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The app should provide prompts or conversation starters about health to facilitate discussions.
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There should be an in-app feature for users to indicate their preferences for discussing health matters.
User Story 4
As a user, I want to easily access telemedicine services through the app to get professional advice and support.
Acceptance Criteria:
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The app must feature an integrated telemedicine service that users can access.
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Users should be able to schedule and conduct confidential consultations with healthcare professionals.
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After consultations, the app should provide a summary and any recommended actions for the user's sexual health improvement.
User Story 5
As a user, I want to easily upload my STD test results to my profile so that I can share my status with potential matches.
Acceptance Criteria:
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The app provides a secure upload feature for test results.
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The app verifies the authenticity of the uploaded documents.
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The user receives a notification upon successful verification.
User Story 6
As a user, I want to control who can view my health profile to maintain my privacy.
Acceptance Criteria:
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The app allows users to set privacy settings for who can view their health profile.
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Users can easily change their privacy settings at any time.
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The default setting ensures maximum privacy for the user's health data.
User Story 7
As a user looking for matches, I want to see a clear indication of verified health profiles to trust the health status of others.
Acceptance Criteria:
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Verified health profiles should have a clear, visible indicator.
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Information on what the health verification means is readily available in the app.
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Unverified profiles should also be clearly indicated.
User Story 8
As a user, I want to match with individuals who are committed to sexual health responsibility to ensure compatibility and mutual safety.
Acceptance Criteria:
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The app must have filters to allow matching with users who have verified sexual health profiles.
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The filtering process should be easy to use and accessible from the main interface.
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There should be visible indicators on profiles that denote sexual health responsibility.
User Story 9
As a user, I want reassurance that the app promotes a community of health-conscious individuals to feel safe and supported.
Acceptance Criteria:
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The app should display the number of verified users as a trust signal.
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Community guidelines promoting health responsibility should be visible and enforced.
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Features that encourage open discussion and education about sexual health should be present and active.
User Story 10
As a user who has matched with someone, I want to understand our combined STD risk exposure to make informed decisions about our interactions.
Acceptance Criteria:
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Once matched, the app should provide users with information on safe sexual practices and the importance of regular health checks.
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The app should offer a feature that allows matched users to confidentially share their health status with each other if they both consent.
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There must be resources available within the app that guide users on next steps if there is a potential risk exposure.
User Story 11
As a user, I want to ensure I have all necessary items for safe sexual encounters available from the app's e-shop.
Acceptance Criteria:
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The app's e-shop, VeriLuv, must be easily accessible within the app interface.
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The e-shop should stock a range of products that promote safe sex and health responsibility.
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Users should be able to purchase items discreetly and securely, with fast and reliable delivery options.
Usability
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The app is designed to facilitate health-conscious dating, enabling users to easily upload health documents and set privacy preferences.
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The app simplifies the process of finding and connecting with responsible users.
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The app aims to deliver a user-friendly experience that is straightforward and accessible.
Reliability
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The minimum time to fix any issue is 24 hours
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The app uptime should be higher or equal to 99.9%.
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Customer support response within a few hours
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The health document verification system boasts a high accuracy rate, with continuous monitoring for improvements.
System Performance
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Each page load time should be less than 3 seconds.
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The search result page load time should be less than 5 seconds.
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The response time to user inputs should be less than 5 seconds.
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The system should process health document under 3 minutes.
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The system should be capable of handling a support 10x increase in user traffic without performance degradation.
Risks and Recommendations
Price Strategy
Commission – Advertisements
Revenue from third-party advertisers on the platform.
Platform fee – Tele Consults
Revenue when tele consults are booked.
Commission – Supplies and Medication
Revenue when users make purchases through the eShop.
Platform fee –
STD Tests
Charge users for their STD tests.
Platform fee – Subscription
Bulk of revenue when users pay for the service.
VeriLuv - TAM SAM SOM
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Market Size: Where the Opportunities Lie
TAM
SAM
SOM
$16.85 billion
Average revenue of $50 per user X no. of dating app users worldwide.
$1.43 billion
Average revenue of $50 per user X Total no. of dating app users in the US.
Approximately $425 million
Average revenue of $50 per user X Total no. of "clean" users (est. 8.5M)
Product Roadmap
Go-To-Market Strategy
Social Media
Use social media and digital platforms to target health-conscious individuals and communities.
Health Organizations
Partnerships collaborate with healthcare providers and STD prevention organisations for credibility and outreach.
Content Marketing
Publish informative content about safe dating practices and sexual health.
Referral Programs
Encourage user referrals with incentives to expand reach within peer networks.